Course curriculum

  • 1

    Brand 101

    • Brand Survey

    • Introduction to Branding

    • Brand overview Quiz
  • 2

    The Taymor Brand

    • The Taymor Brand Vision

    • Brand Vision Quiz

    • Customer Value Proposition

    • Taymor's Value Propositions Quiz
  • 3

    Communicating the Brand

    • The Taymor Brand Manifesto

    • Voice and Tone

    • Visual Identity

    • A Note About Taymor's Brand Style Guide

    • Communicating the Brand Quiz

    • Brand Course Completion Survey